The Nelson Mandela Foundation is launching an international fashion clothing line.
Money raised from the project will help sustain the foundation’s charitable gifts even as it boosts South Africa’s troubled textile and clothing industry.
The line will be called 46664 Apparel. 46664 is Mandela’s Robben Island prison number.
The preppy-looking men’s and classic-style women’s range is being designed by Seardel, a South African clothing and textile manufacturer.
The foundation said it will launch the clothing line in South Africa in August and probably in the United States and Britain next year.
With the launch, the foundation joins a small club of socially conscious sartorialists, such as Edun, which is a line founded by Bono and his wife in an effort to bring a steady, sustainable manufacturing industry to Africa.
“You are not just investing in a piece of apparel … you also are investing in a plan that will continue to spread that humanitarian legacy” of Mandela, said foundation board member Achmat Dangor.
Golf shirts and jerseys carry a small embroidered upheld palm symbolizing Mandela’s hand.
The clothing will be sold at its own store, to be opened in downtown Johannesburg, as well as at branches of upmarket Stuttafords department store.
It also will be available for purchas online.
Mandela’s image won’t appear on any of the clothing.