A music video from Die Antwoord was among the winners of the worldwide video art competition “You Tube Play” unveiled on Thursday at the Guggenheim museum.
The top 25 videos from emerging video artists around the world were shown for the first time on Thursday night on a large screen at New York’s Guggenheim, which created the contest with video-sharing website YouTube. It was aimed at showcasing innovative online video artists.
Varying from animated line drawings to cartoons, the top 25 videos were created by 39 artists from 14 countries.
Die Antwoord’s “Zef Side”, by Sean Metelerkamp, was among those picked. It features slow-motion shots and deadpan interviews of the group.
Other winning videos included “Birds on the Wires” from Jarbas Agnelli of Sao Paulo, Brazil, featuring instrumental music and shots of birds perched on wires resembling a bar of music, and “Seaweed”, showing a man stretching his arms, from London-based Remi Weekes and Luke White.
The exhibition serves as a sign of older art institutions such as The Guggenheim giving a nod to the growing power of the Internet and YouTube to distribute art globally, as well as the growing influence of video in all forms of entertainment, from the art world to theatre and books.
The chosen video artists included nine from the United States, two from Canada, two from England and two from South Africa. Winners were chosen from more than 23 000 submissions originating in 91 countries.
The videos can be seen at youtube.com/play.