THERE ARE PICTURES OF BOOBIES IN THIS POST – BE WARNED.
It’s National Cleavage Day tomorrow (26th March) and I’ve been wondering what the point of it is. Does any charity benefit from this event? What is the event meant to make us think about? Besides the obvious of course.
So I did a little research. According to wikipedia National Cleavage Day is an annual celebration in South Africa which is sponsored by the bra marketer Wonderbra.lt was started in 2002. Wonderbra together with the Cosmopolitan magazine and 5fm, sponsored the day.
Taken from wikipedia – ‘Anita Meiring, public relations consultant for Wonderbra, explained the event. “It is a day for women to realize that their cleavage is something unique and that they should be proud of it.”
Some money gets donated to the Sunflower Fund which is a non-profit, non-governmental organisation.
Personally I think it is a very well thought out marketing plan that, I’m sure, results in increased sales for wonderbra. It’s also probably a day when not a lot of men (and possible some ladies too) get their work done for the day.
It’s meant to be a lighthearted, fun day. So enjoy.