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National Cleavage Day


It’s National Cleavage Day tomorrow (26th March) and I’ve been wondering what the point of it is. Does any charity benefit from this event? What is the event meant to make us think about? Besides the obvious of course.

So I did a little research. According to wikipedia National Cleavage Day is an annual celebration in South Africa which is sponsored by the bra marketer was started in 2002. Wonderbra together with the Cosmopolitan magazine and 5fm, sponsored the day.

national cleavage day

Taken from wikipedia – ‘Anita Meiring, public relations consultant for Wonderbra, explained the event. “It is a day for women to realize that their cleavage is something unique and that they should be proud of it.”

Some money gets donated to the Sunflower Fund which is a non-profit, non-governmental organisation.

Personally I think it is a very well thought out marketing plan that, I’m sure, results in increased sales for wonderbra. It’s also probably a day when not a lot of men (and possible some ladies too) get their work done for the day.

It’s meant to be a lighthearted, fun day. So enjoy.



3 thoughts on “National Cleavage Day

  1. Super excited for National Cleavage Day – its one of the highlights of my year!

    Posted by Marc | March 25, 2010, 09:19
  2. National Cleavage Day a good opportunity to take a serious look at breasts.
    It will be your Breast Investment.

    National Cleavage Day, is one of those days in the year that is meant for woman, but enjoyed most by men. It is the one day in the year, when those low cut, cleavage exposing tops make their appearance.

    National Cleavage Day however represents a greater opportunity than just showing off a bit of cleavage. This is a particularly good day to take a look at protecting those assets. Examination is essential!

    This is an occasion to reflect on the growing phenomenon of breast cancer, in particular HER2-Positive, the most aggressive of all breast cancers.

    “Your Breast Investment” is launching a campaign to promote the need for awareness and early detection of breast cancer, particularly HER2 because of its belligerent nature. On National Cleavage Day (March 26) in Ster-Kinekor & Nu Metro Cinemas around the country, displays will be up on bathroom mirrors.

    Breast cancer receives a great deal of media coverage, particularly in October, which is Breast Cancer Awareness month, but it is not generally known that there are many types of breast cancer.

    HER-2 (Human Epidermal Growth Factor Receptor 2) positive breast cancer is one of the most fatal, because in this form of the disease tumours spread quickly.

    Spokesperson Mark Bastiaans said it was essential to clearly understand one’s diagnosis, which was why the campaign would also highlight treatment options of HER2 positive breast cancer.

    He said breast cancer was the most common form of cancer in women in more developed countries, but was also one of the most well-studied and treatable types of cancer.

    “Around 70% of all breast cancers are actually first found by either the woman herself or her partner.

    In recent years, cancer treatments had become more targeted, not just to the parts of the body affected but to aspects of the cancer cells themselves.

    “To understand whether these treatments will be effective for you requires a far better knowledge of the characteristics of your tumour than was previously required, which calls for a greater range of diagnostic tests.

    “The chosen course of treatment will vary much depending on all the results of the necessary tests performed.”

    He/she encouraged women to be more aware of how their breasts normally look and feel, so that it becomes easier to spot any suspicious changes.

    “Identifying a change early gives the best chance of effective treatment if a cancer is diagnosed.”

    The following points act as a guide to breast awareness:

    • Become familiar with the normal appearance of your breasts
    • Know what changes to look and feel for
    • Self-examine breasts regularly
    • Report any changes to your Doctor without delay; and.
    • Always attend routine breast screening when requested.

    Accurate diagnosis of breast cancer is key, not only for establishing whether a cancer actually exists, but also for making well-informed decisions about treatment. This is important as it will sometimes have implications for many years to come.

    “As our understanding progresses and new treatments are developed, early breast cancer is increasingly looking to be a curable disease – provided the right treatment choices are made early on. Even advanced or metastatic breast cancer is beginning to be seen as a chronic disease that women can live with for many years,” he said.

    570 Words

    For queries please contact:
    Nushreen Coutts or Mark Bastiaans
    Tel 021 426-2571
    Cell 071 497 4259 / 082 493 11127
    Email: /

    Posted by mark | March 25, 2010, 22:17
  3. So where is your contribution!?!?! 😉

    Posted by Briget | March 26, 2010, 16:27

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